The way we see it.
Why the green transition matters to business
European Union (EU) leaders have confirmed that “Green Transition” and “Digital Transformation” will be at the core of the EU’s COVID-19 economic recovery strategy.
Rather than postpone the European Green Deal (EGD), Green Recovery will actually accelerate the drive towards the adoption of sustainable products and services, building resilience into the economy to help protect against further shocks.
In the light of COVID-19, Europe wants to go further and establish global standards for sustainable business practices, as Europe has already done with the General Data Protection Directive (GDPR) in the area of data protection and privacy.
The Organisation for Economic Cooperation and Development (OECD) has also endorsed this Green Recovery approach. On the occasion of Earth Day on 22 April, Secretary General Angel Gurría said: “governments have a unique chance for a green and inclusive recovery that they must seize – a recovery that not only provides income and jobs, but also has broader well-being goals at its core, integrates strong climate and biodiversity action, and builds resilience.”
The Opportunity for North American business
In order to achieve its goals, Europe needs help from sustainable companies - in the form of new technologies, expertise, investment, and business partnerships.
As outlined in our recent EGD blog series, this presents unique opportunities for sustainable North American business to build a foothold in Europe.
Opportunities to:
Explore market prospects for sustainable products, systems, and services
Build or enhance business partnerships
Establish or raise profile and reputation
Engage and influence EU regulatory policies
Help set global standards that are good for the environment but also for your business, worldwide.
A Collaborative Session
Collaborative discussion including presenting the opportunities, responding to your specific questions, online via Zoom
Limited in numbers to allow for a more meaningful exchange
Date and time to be determined in conjunction with participants
The Invitation
In order to be properly positioned on these issues, our team at Amplia Group and Passerelle are inviting North American businesses interested in learning more about the opportunities to join us for a free 45 minute video conference.
About Us
We connect people and create partnerships. Meet our team of experts in Brussels, Washington, DC, Spain, and London whose multi-sector experience provide a bridge to Europe - and the world - for clients based outside of the EU.
Amplia Group and Passerelle have years of experience in both Europe and North America helping companies create opportunities and enhance their reputations. Read more about our team.
