Derived from the Latin root amplius, meaning to go further, Amplia Group aspires to #GoBeyond our clients’ expectations.
We raised the profile of an English market town using online and offline channels, helping to generate coverage in tier one media outlets, and increase event attendance by the thousands. Visit www.hellodorking.com or view the promotional video to learn more.
Read MoreBy Darren Katz, Founding Partner, Ampliagroup
A fascinating New York Times article explores why wealthy skiers and ski companies are not at the forefront of advocated against climate change. The article illustrates the challenge facing the ski industry.
The article asserts that many of the ski resorts are focused on short term issues and think that technology such as snow making can address the shortfall in snowfall. However, the most salient point not addressed in the article is the impact of the long-term campaign by industrialists like the Koch brothers to make climate change denial practically part of the Republican Party platform.
The impact of this campaign is that many people with a vested interest in climate change mitigation like ski resort owners and wealthy individuals who own property there are still not advocating progressive climate change policies. This issue illustrates the power of political partisanship, not just for working class Americans who vote against their economic best interests by supporting tax cuts for the rich in exchange for nationalistic rhetoric. But also, by wealthy elites who don’t advocate for their economic interests because they are partisan climate change deniers.
Read MoreWith all of the rancor over fake news being shared on social media, a recent study published in Science shed light on the context and extent of the problem. According to the article 1% of Twitter users were exposed to 80% of the fake news and 0.1% of the users were responsible for sharing 80% of the fake news. The researchers strongly speculate that this activity is most likely from Twitter bots.
While there will certainly be a game of whack-a-mole as bots change handles, it provides Twitter with a clear path forward. If researchers could access these data, certainly Twitter has them as well. So what’s taking so long?
Read MoreBrands are powerful and have the ability to change hearts and minds. If people are moved by these questions or messages, perhaps Gillette is asking the right questions. And political or not, they have the correct answer:
“The boys watching today will be the men of tomorrow.”
Is that really such a bad thing?
Read MoreAs we look forward to 2019, one piece of advice we are sharing with our clients is to approach public affairs with a longer lens. There are important trends to keep in mind that will be with us throughout the entire year like backlash against wage stagnation and income inequality, climate change, migration of threatened people, and the ebbs and flows of populism in the US and the EU. By focusing on the core issues that are animating people globally, our clients can levelest their issue campaigns in ways that will be more impactful and meaningful.
Read MoreIf we start calling people ‘people’ and treat them like customers and not users, we will more clearly understand what drives them. If we stop using the word ‘user’, as communications professionals, we will be better able to serve our audience from a branding, marketing, design, messaging, and overall communications perspective.
Read MoreWell, sort of. I created a professional, public profile so that I could continue to manage my client's pages. But I have no longer have a personal presence on the platform.
I am not suggesting that we abandon social media as a communications channel. Facebook is a valuable platform despite its leadership's shortcomings that reaches many key influencers, stakeholders and decision-makers. It can reach, target and influence key demographics in communications campaigns. I can't ignore the channel and my client's can't afford to, either. Google Analytics validates this time and again when I review traffic sources for my clients. The public isn't ignoring it either, despite many cries to #deletefacebook.
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